The concept for this TITO’s spot was of a single shot that would slowly pass by an airplane tray table, through the window, and settle on a wide shot of the night sky. All the while clouds would appear and dissipate in the shapes of core values held by TITO’s; a dog paw to represent their commitment to rescuing and fostering out dogs, a heart to represent their love of the craft, and the state of Texas to represent where they were founded. These clouds would slowly give way to a night sky and constellation in the shape of their logo.

Created in After Effects using a green screened airplane cabin, set extension, and compositing photographs I took of clouds during a flight from Oklahoma to Los Angeles.